This Earth Week, NBCUniversal is celebrating all the ways that we can make the world a greener place through its Dream It. Green It. campaign.
As part of Green Is Universal, the campaign will run from April 18-22. During that week, consumers are invited to share how they’re helping the environment by using the hashtag #DreamItGreenItSweepstakes on Twitter and Instagram. Those who participate will be entered to win daily eco-prizes as part of the campaign's sweepstakes. More information, including prizing, is at greenisuniversal.com.
NBCUniversal brands will engage their consumers with on-air, digital, and social media content. Brands will share stories and information about environmental topics, and highlight green innovations. Content will be showcased on the Dream It. Green It. microsite at greenisuniversal.com, including an animated campaign video and vignettes highlighting sustainable production practices from the set of the upcoming film The Huntsman: Winter’s War. Additionally, NBCUniversal’s award-winning The More You Know will feature new environmental PSAs with NBCUniversal talent sharing sustainability tips. The spots will air across NBCUniversal’s networks during Earth Week.