‘TODAY’ IS #1 FOR 115 WEEKS

 

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‘TODAY’ IS #1 FOR 115 WEEKS

Press Release

March 13, 2018

NEW YORK – March 13, 2018 – NBC News’ TODAY has won the key A25-54 demo for 115 consecutive weeks, its best demo streak in nearly 6 years. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has won the A18-49 demo for 135 straight weeks and continues to retain the most total viewers year-over-year.

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.04 12 4,219 0.84 1,082 1.25 1,504
CBS THIS MORNING 2.51 10 3,485 0.52 676 0.75 907
GOOD MORNING AMERICA 3.25 13 4,477 0.77 988 1.14 1,374

TODAY averaged 1.504 million A25-54 viewers, leading GMA by +130,000 (+9%) and CBS This Morning by +597,000 (+66%)

  • TODAY has now ranked #1 among A25-54 viewers for 115 consecutive weeks (best streak in almost six years) and 131 of the last 132 weeks
  • TODAY gained +1,000 A25-54 viewers compared to prior week
  • TODAY delivered a 1.25 A25-54 rating, +0.11 points ahead of GMA and +0.50 points more than CBS

TODAY averaged 1.082 million A18-49 viewers, +94,000 (+9%) more than GMA and +406,000 (+60%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 135 consecutive weekly wins and has finished #1 in 141 of the last 143 weeks and 152 of the last 156 weeks
  • Week-over-week, TODAY’s A18-49 viewership improved by +15,000 (+1%).
  • TODAY’s 0.84 A18-49 rating led GMA by +0.07 points and CBS by +0.32 points

TODAY averaged 4.219 million total viewers, leading CBS This Morning by +734,000 (+24%)

  • Versus the same week last year, TODAY narrowed its total viewer gap vs. GMA by 30% while its advantage over CBS is 47% higher

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +189,000 and CBS by +610,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +203,000 and CBS by +469,000
  • TODAY’s A18-49 lead over GMA is up 2% vs. last season (+203,000 current vs. 199,000 last season)

TODAY ranks #1 among total viewers

  • Leads GMA by +33,000; best STD P2+ margin vs. GMA since 2011-12.
  • Leads CBS by +771,000

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