‘TODAY’ CONTINUES #1 DEMO STREAK

 

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‘TODAY’ CONTINUES #1 DEMO STREAK

Press Release

March 27, 2018

NEW YORK – March 27, 2018 – TODAY has won the key A25-54 demo for 117 consecutive weeks, its best streak in nearly 6 years. The show was also up across all key demos vs. prior week, posting largest week-over-week growth in A25-54. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. In addition to taking the key A25-54 demo, TODAY also topped ABC’s GMA in A18-49, marking its 137 consecutive weeks at number-one.

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 2.94 12 4086 0.85 1090 1.26 1515
CBS THIS MORNING 2.49 10 3421 0.56 718 0.80 969
GOOD MORNING AMERICA 3.13 13 4292 0.80 1032 1.16 1400

TODAY averaged 1.515 million A25-54 viewers, leading GMA by +115,000 (+8%) and CBS This Morning by +546,000 (+56%)

  • TODAY has now ranked #1 among A25-54 viewers for 117 consecutive weeks (best streak in almost six years) and 133 of the last 134 weeks
  • TODAY delivered a 1.26 A25-54 rating, +0.10 points ahead of GMA and +0.46 points more than CBS
  • TODAY posted its highest A25-54 delivery in 4 weeks
  • Versus prior week, TODAY was up the most, +7% (+99,000) vs. GMA +6% (74,000) and CBS +6.5% (+59,000)

TODAY averaged 1.090 million A18-49 viewers, +58,000 (+6%) more than GMA and +372,000 (+52%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 137 consecutive weekly wins and has finished #1 in 143 of the last 145 weeks and 154 of the last 158 weeks
  • TODAY’s 0.85 A18-49 rating led GMA by +0.05 points and CBS by +0.29 points
  • TODAY posted its highest A18-49 delivery in 4 weeks

TODAY averaged 4.086 million total viewers, leading CBS This Morning by +665,000 (+19%)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +182,000 and CBS by +603,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +191,000 and CBS by +461,000

TODAY ranks #1 among total viewers

  • Leads GMA by +15,000; best STD total viewer margin vs. GMA since 2011-12.
  • Leads CBS by +759,000

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