SEPTEMBER 20, 2018 – All four of NBC News’ marquee programs are #1 in the key A25-54 and A18-49 demos for the 2017-2018 broadcast season, according to Nielsen Media Research. This marks the first time ever that TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC are #1 for three consecutive seasons in the all-important demos. The strength of NBC News’ broadcasts are driven by the network’s original reporting, including 206 scoops broken this season by the Investigative Unit, as well as exclusive interviews and distinctive reporting.
TODAY wins the A25-54 demo, most valued by advertisers, for the third straight season while continuing to top ABC’s Good Morning America among the younger A18-49 demo for the 25th consecutive season. The morning show also posts its best total viewer margin in six seasons vs. GMA. Since Savannah Guthrie welcomed Hoda Kotb as co-anchor, TODAY has won across the board for two quarters.
NBC Nightly News with Lester Holt is the #1 evening newscast among the key A25-54 and A18-49 demos for the 22ndconsecutive season, and posts its biggest A25-54 advantage over CBS Evening News in six years. This season, Holt launched his second “Across America” tour, visiting five states in five days and drilling down on the issues that impact Americans in their hometowns.
Meet the Press with Chuck Todd is the most-watched Sunday show across the board for the second consecutive season, and consistently outperforms all competitors among the key A25-54 and A18-49 demo sets for the third straight season. Additionally, Meet the Press will post its largest total viewer advantage over ABC’s This Week in six seasons and CBS’ Face the Nation in seven seasons. In the influential Washington, D.C. market, Meet the Press dominates every single week in both total viewers and A25-54, and is the only Sunday public affairs program to grow in both measurements compared to the prior season.
Dateline NBC wins across the board for the second consecutive season, delivering its biggest advantages over ABC’s 20/20 among total viewers, A25-54 and A18-49 in 15 years. Finishing its 25th season on Fridays, Dateline continues to reign as the dominant Friday newsmagazine for five out of the last six seasons. Dateline’s 27th season will premiere Friday, September 28 at 10 p.m. ET/9 p.m. CT.
More Americans watch NBC News than any news organization in the world. NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
*Source: Nielsen Media Research, Live+SD, 09/25/2017-09/16/2018 with one week remaining in the 2017-18 season; NBC News programs vs. respective competitive sets; regularly-titled telecasts only, excluding specials and repeats.