NBC SPORTS’ COVERAGE OF DRAMATIC KENTUCKY DERBY AVERAGES 16.5 MILLION VIEWERS & LEADS INTO SECOND-MOST WATCHED NON-STANLEY CUP FINAL NHL GAME ON RECORD

 

Search form

X

NBC SPORTS’ COVERAGE OF DRAMATIC KENTUCKY DERBY AVERAGES 16.5 MILLION VIEWERS & LEADS INTO SECOND-MOST WATCHED NON-STANLEY CUP FINAL NHL GAME ON RECORD

Press Release

May 06, 2019

NBC’s TV-Only Kentucky Derby Averaged 18.0 Million Viewers as Maximum Security & Country House Crossed Finish Line, Before Peaking at 18.5 Million Viewers for Post-Race Coverage from 7-7:15 PM ET

Total Audience Delivery for Blue Jackets-Bruins Game 5 Averages 4.618 Million Viewers, Up 7% vs. Comparable 2018 Game; Game 6 TONIGHT at 7 PM ET on NBCSN

Kentucky Derby is Most-Watched Saturday Program on Any Network since NFL Divisional Playoffs in February

NBC Sports Digital Sets Kentucky Derby Record

STAMFORD, Conn. – May 6, 2019 – NBC Sports’ presentation of the 145th Kentucky Derby on NBC followed immediately by the primetime Columbus Blue Jackets-Boston Bruins Stanley Cup Playoff Game 5 on Saturday posted multiple viewership increases and milestones, according to fast national data provided by Nielsen and digital data from Adobe Analytics.

The victory by Country House in the “Run for the Roses” posted a Total Audience Delivery (TAD) of 16.5 million viewers across NBC and NBC Sports Digital platforms – up 10% from last year’s race (15.0 million) featuring eventual Triple Crown winner Justify, and marking television’s largest Saturday audience since the NFL Divisional Playoffs (Jan. 12, 2019). NBC Sports Digital’s presentation of the Kentucky Derby delivered a record Average Minute Audience (AMA) of 130,400 viewers for the event via the NBC Sports app and NBCSports.com.

NBC averaged 18.0 million TV-only Kentucky Derby viewers when Maximum Security and Country House crossed the finish line in the 6:45-7 p.m. ET quarter hour, before peaking at 18.5 million viewers for the dramatic post-race coverage on NBC from 7-7:15 p.m. ET.

NBC Sports has averaged at least 15 million viewers for the Kentucky Derby for seven consecutive years – the longest streak for the event in People Meter history (since 1988).

Leading out of the historic Kentucky Derby coverage, Columbus-Boston Game 5 of the Second Round of the 2019 Stanley Cup Playoffs averaged a TAD of 4.618 million viewers in primetime on NBC, making it the second-most watched non-Stanley Cup Final NHL game on record (since 1993). The game trails only Game 7 of the 2015 Western Conference Final between Chicago and Anaheim (4.636 million).

Viewership for Columbus-Boston Game 5 was up 7% vs. last year’s Pittsburgh-Washington Game 5 (4.318 million), which also followed Kentucky Derby coverage.

Columbus delivered a 15.2 local rating for Game 5, NBC Sports’ highest rating on record for an NHL game in the market. Boston scored a 15.1 rating. Following are the Top 5 markets for Columbus-Boston Game 5:

Rank Market Rating
1 Columbus 15.2
2 Boston 15.1
3 Providence 12.5
4 Louisville 9.0
5 Buffalo 6.8

Game 6 of the series begins tonight at 7 p.m. ET on NBCSN.

144TH PREAKNESS STAKES ON NBC SPORTS, MAY 18: In two weeks, Kentucky Derby winner Country House attempts the next step in his Triple Crown quest. NBC Sports’ coverage of The 144th Preakness Stakes from Pimlico Racecourse in Baltimore, Md., begins Friday, May 17 at 3 p.m. ET on NBCSN. NBC presents The Preakness Stakes on Saturday, May 18 at 5:00 p.m. ET, with coverage beginning at 2 p.m. ET on NBCSN.

PREAKNESS STAKES COVERAGE
Date Time Event Network
Fri., May 17 3 p.m. Black Eyed Susan NBCSN
Sat., May 18 2 p.m. Preakness Saturday NBCSN
Sat., May 18 5:00 p.m. Preakness Stakes NBC

 

KENTUCKY DERBY VIEWERSHIP (*TV + DIGITAL)

2019 16.5 million* NBC Country House
2018 15.0 million* NBC Justify
2017 16.5 million* NBC Always Dreaming
2016 15.6 million* NBC Nyquist
2015 16.1 million* NBC American Pharoah
2014 15.4 million* NBC California Chrome
2013 16.2 million* NBC Orb
2012 14.8 million* NBC I'll Have Another
2011 14.5 million* NBC Animal Kingdom
2010 16.5 million NBC Super Saver
2009 16.1 million NBC Mine That Bird
2008 14.2 million NBC Big Brown
2007 13.7 million NBC Street Sense
2006 12.9 million NBC Barbaro
2005 13.6 million NBC Giacomo
2004 14.6 million NBC Smarty Jones
2003 11.8 million NBC Funny Cide
2002 12.8 million NBC War Emblem
2001 13.5 million NBC Monarchos
2000 9.1 million ABC Fusaichi Pegasus
1999 9.9 million ABC Charismatic
1998 9.5 million ABC Real Quiet
1997 11.3 million ABC Silver Charm
1996 11.0 million ABC Grindstone
1995 9.3 million ABC Thunder Gulch
1994 12.2 million ABC Go For Gin
1993 11.5 million ABC Sea Hero
1992 13.7 million ABC Lil E Tee
1991 13.4 million ABC Strike The Gold
1990 15.6 million ABC Unbridled
1989 18.5 million ABC Sunday Silence

 

TOP METERED MARKETS FOR 2019 KENTUCKY DERBY (Race Portion)

1. Louisville 39.5/69
2. Cincinnati 20.3/38
3. Ft. Myers 19.4/37
4. Indianapolis 18.6/34
5. Knoxville 17.9/30
T6. Dayton 17.6/33
T6. Buffalo 17.6/32
8. West Palm Beach 17.1/31
9. Tampa 16.5/32
10. Columbus 16.2/31
11. Providence 15.7/29
12. Boston 15.4/33
13. Cleveland 14.9/30
14. Orlando 14.8/31
15. Baltimore 14.3/30
16. Hartford 13.4/26
17. New Orleans 13.1/23
18. Pittsburgh 13.0/27
T19. Greenville 12.7/21
T19. Milwaukee 12.7/27

 

For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.

--NBC SPORTS--

share