TELEMUNDO UNVEILS BRAND REFRESH WITH ITS COVERAGE OF THE 2018 FIFA WORLD CUP RUSSIA

 

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TELEMUNDO UNVEILS BRAND REFRESH WITH ITS COVERAGE OF THE 2018 FIFA WORLD CUP RUSSIA

Press Release

June 18, 2018

MIAMI – June 18, 2018 – Telemundo announced today the launch of a new consumer brand campaign during its exclusive Spanish-language broadcast of the 2018 FIFA World Cup Russia. The consumer brand campaign developed under the theme “Together Unstoppable,” launches on the cusp of Telemundo’s current momentum driven by multi-year investments in original content, infrastructure and talent – both in front and behind the cameras. The new brand campaign will be followed by the roll out of a new graphic package later in the summer.

The language of the campaign embodies Telemundo's new voice and the spirit of today’s Latino: “We are groundbreakers. We never settle. We won’t stop. We want more. Together, we are unstoppable (Juntos Imparables).” The campaign will begin with a variety of spots featuring Telemundo's on-air talent from across its different genres and will continue throughout the year with additional promotional spots across day-time and prime-time programming.

As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s viewers, Telemundo’s brand refresh captures the essence of the Hispanic audience which is fresh, modern and blazing a trail to a future that is unconstrained. The brand refresh effort comes at a historic time when Telemundo continues to push the boundaries of traditional Hispanic media ranking as the #1 Spanish-language network in weekday primetime, having recently inaugurated Telemundo Center, its new state-of-the-art headquarters in Miami, and currently broadcasting the FIFA World Cup for the first time in its history. By producing unparalleled original content and driving one-of-a-kind viewing experiences, Telemundo is at the epicenter of Hispanic media and the new choice and voice for the Latino of today.

“With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of our brand—one that stays true to our core values —and sets the course for where we’re heading,” said Karen Barroeta, SVP, Marketing and Creative, Telemundo Networks. “Telemundo continues to defy norms and set a new standard in Hispanic media with premium, relevant and original Spanish-language content across all platforms. As the first choice for Latino viewers, we are keeping pace and adapting to our viewers’ needs. By taking these bold steps to redefine our brand we want our consumers to know we’re going on this journey together. We wanted to keep the elements of Telemundo that our audiences love and evolve to a bolder, more modern expression that reflects what Telemundo means to viewers now. With so much of Telemundo’s focus firmly set on the future, it was a natural time to look at our brand identity moving forward.”

To bring this new brand vision to life, Telemundo collaborated with recognized global creative agency Red Bee and industry thought leader and brand strategist Lee Hunt. “Red Bee’s experience with global media and entertainment brands is second to none and that is why we knew Red Bee was the right partner for Telemundo,” added Barroeta.

The shift in Hispanic media is driven by the evolution of Hispanic consumption patterns towards new formats and higher quality content to satisfy the diverse and contemporary appetite of Latino audiences. NBCUniversal Telemundo Enterprises has redefined Hispanic Media with innovative programming that is not only setting a new standard, but most importantly representing the U.S. Latino experience.

Led by NBCUniversal Telemundo Enterprises, in Spanish, NBCUniversal is the only media company that can reach the total Hispanic population as a whole. Through relevant contemporary content, Telemundo is uniquely positioned to go beyond language to serve and connect with these powerful consumers, authentically gaining their attention and loyalty across both languages and across all platforms.

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